ipad

Feeling Good About the iPad

Neil Cybart, writing on his site Beyond Avalon a few months ago.

Apple unveiled the iPad on January 27th, 2010. To mark the tenth anniversary of the unveiling, a few publications had articles recapping the iPad’s first decade. Some of the reactions were complicated, to put it gently.
— Read on www.aboveavalon.com/notes/2020/2/27/dont-feel-bad-for-the-ipad

I’m not one of those people who feels that the iPad was a failure – or that it failed to live up to its potential.

In fact, how anyone can describe a platform that sells 45 million units each year, 20 million of which are to new iPad users, as anything less than a rousing success is somewhat baffling to me.

From what I can tell, there are a few common themes:

  1. The iPad wasn’t/isn’t the revolutionary device that the Mac and the iPhone were.
  2. The iPad hasn’t spawned the app ecosystem it needed to be revolutionary.
  3. The iPad suffers from software that isn’t good enough.

There’s a lot to unpack there and a previous draft of this post racked up 2600+ words which I then realized was me rambling. There’s a more cohesive MacStories-like article somewhere in the depths here, but I feel like I want to address this general sense of disappointment about the iPad with a rebuttal.