Apple Ramps Up Original Podcasts, in Part to Help Promote TV+ – Bloomberg

The technology giant has begun acquiring two types of original podcasts, according to people familiar with the matter: one category is audio spinoffs of existing movies and programs on its Apple TV+ service, and the other is original programs that could eventually be adapted into future TV+ video content.
— Read on www.bloomberg.com/news/articles/2020-05-21/apple-ramps-up-original-podcasts-in-part-to-help-promote-tv

Sounds a lot like vertical integration, doesn’t it? Something Apple has been increasingly emphasizing and reminds me of what they’ve already done on iOS (controlling the chipset and OS) and what they’re likely to do next year with macOS (ARM MacBooks). I dig it; it makes a lot of sense to acquire media properties that can be repurposed to feed other aspects of the business.

‘Star Trek: Strange New Worlds’ Set at CBS All Access – Variety

CBS All Access is bringing back some fan-favorite characters for a another brand new “Star Trek” series.

The streamer has given a series order to “Star Trek: Strange New Worlds” starring Anson Mount as Captain Christopher Pike, Rebecca Romijn as Number One and Ethan Peck as Science Officer Spock. The series will follow Pike, Spock, and Number One in the decade before Captain Kirk boarded the U.S.S. Enterprise as they explore new worlds around the galaxy.

— Read on variety.com/2020/tv/news/star-trek-series-anson-mount-ethan-peck-rebecca-romijn-cbs-all-access-1234607259/

This is such good news. I’ve been so sorely disappointed with the way Star Wars worked out and have really happy with the way Star Trek:Discovery and Star Trek:Picard have developed, so this is really good news. Anson Mount was awesome as Captain Pike and I am ridiculously happy to see him return to the role.

The 5-year deal that EP Alex Kurtzman signed with CBS to expand the Star Trek universe is also pretty heartening.

It was announced in 2018 that Kurtzman had signed a five-year deal with CBS TV Studios to supervise the expansion of the “Star Trek” television universe. Last year, CBS announced it was launching a “Star Trek” global franchise group to manage new projects like podcasts, new digital spaces, and live experiential events.