When Disney Almost Bought Twitter

In hindsight it makes no sense for Twitter to be under Disney’s brand. It might make sense if Disney were just one brand under the ABC umbrella (as opposed to the reality of ABC and ESPN being brands under the Disney umbrella), but not with Disney as the foundation. But: maybe? Presumably a Twitter under Disney would be a very different Twitter today.


I heard some inklings about this back in the day. I have no idea why, but I never bought into it. Disney prides itself on staying out of the absolute maelstrom that is Twitter (both good and bad). I just didn’t see them being will to own Twitter’s baggage.