appletv+

Apple Ramps Up Original Podcasts, in Part to Help Promote TV+ – Bloomberg

The technology giant has begun acquiring two types of original podcasts, according to people familiar with the matter: one category is audio spinoffs of existing movies and programs on its Apple TV+ service, and the other is original programs that could eventually be adapted into future TV+ video content.
— Read on www.bloomberg.com/news/articles/2020-05-21/apple-ramps-up-original-podcasts-in-part-to-help-promote-tv

Sounds a lot like vertical integration, doesn’t it? Something Apple has been increasingly emphasizing and reminds me of what they’ve already done on iOS (controlling the chipset and OS) and what they’re likely to do next year with macOS (ARM MacBooks). I dig it; it makes a lot of sense to acquire media properties that can be repurposed to feed other aspects of the business.

Tom Hanks’ Greyhound Makes its Way to Apple TV +

WWII naval drama Greyhound that Tom Hankswrote and stars in has abruptly changed course and will berth at Apple. Originally on the Sony Pictures theatrical calendar for Father’s Day weekend, the film instead will become the biggest feature film commitment made by Apple to premiere on Apple TV+. It is the latest in a growing indication that Apple is making its move, and becoming as aggressive as any streamer or studio in auctions for the acquisition of films and TV projects.

https://deadline.com/2020/05/tom-hanks-greyhound-apple-tv-wwii-action-film-apple-wins-auction-1202938467/

Kinda hoping Apple TV+ continues to be this highly curated, quality-over-quantity-focused service, rather than the confusing and flooded offering Netflix is.