apple

bs_labs: Re-engine, Not Re-imagine

Apple will announce a Developer Transition Kit at WWDC, which will be available this summer. The DTK will use an A12Z (the current iPad Pro SoC), inside a Mac mini chassis. Or, I think less likely, an Apple TV chassis with added I/O.

I don’t think it will be a laptop: that would require full power management to be implemented, would be more expensive, and would result in battery life figures for semi-prototype hardware being reported all over the press. That’s really not how Apple rolls.
— Read on bslabs.net/2020/06/12/reengine-not-reimagine/

Yep. I agree with this all the way.

Apple Ramps Up Original Podcasts, in Part to Help Promote TV+ – Bloomberg

The technology giant has begun acquiring two types of original podcasts, according to people familiar with the matter: one category is audio spinoffs of existing movies and programs on its Apple TV+ service, and the other is original programs that could eventually be adapted into future TV+ video content.
— Read on www.bloomberg.com/news/articles/2020-05-21/apple-ramps-up-original-podcasts-in-part-to-help-promote-tv

Sounds a lot like vertical integration, doesn’t it? Something Apple has been increasingly emphasizing and reminds me of what they’ve already done on iOS (controlling the chipset and OS) and what they’re likely to do next year with macOS (ARM MacBooks). I dig it; it makes a lot of sense to acquire media properties that can be repurposed to feed other aspects of the business.

Giphy alternatives and how to delete Giphy iMessage app – 9to5Mac

Facebook just announced that it purchased Giphy and all across the Internet, users quickly committed to ditching the service. If you’re concerned about the service being owned by Facebook, follow along for the best Giphy alternatives for iPhone and how to delete the iMessage Giphy app.
— Read on 9to5mac.com/2020/05/15/saying-goodbye-to-giphy-after-facebooks-acquisition-here-are-the-best-alternatives-for-iphone/

Oh good.

Feeling Good About the iPad

Neil Cybart, writing on his site Beyond Avalon a few months ago.

Apple unveiled the iPad on January 27th, 2010. To mark the tenth anniversary of the unveiling, a few publications had articles recapping the iPad’s first decade. Some of the reactions were complicated, to put it gently.
— Read on www.aboveavalon.com/notes/2020/2/27/dont-feel-bad-for-the-ipad

I’m not one of those people who feels that the iPad was a failure – or that it failed to live up to its potential.

In fact, how anyone can describe a platform that sells 45 million units each year, 20 million of which are to new iPad users, as anything less than a rousing success is somewhat baffling to me.

From what I can tell, there are a few common themes:

  1. The iPad wasn’t/isn’t the revolutionary device that the Mac and the iPhone were.
  2. The iPad hasn’t spawned the app ecosystem it needed to be revolutionary.
  3. The iPad suffers from software that isn’t good enough.

There’s a lot to unpack there and a previous draft of this post racked up 2600+ words which I then realized was me rambling. There’s a more cohesive MacStories-like article somewhere in the depths here, but I feel like I want to address this general sense of disappointment about the iPad with a rebuttal.