The technology giant has begun acquiring two types of original podcasts, according to people familiar with the matter: one category is audio spinoffs of existing movies and programs on its Apple TV+ service, and the other is original programs that could eventually be adapted into future TV+ video content.
— Read on www.bloomberg.com/news/articles/2020-05-21/apple-ramps-up-original-podcasts-in-part-to-help-promote-tv
Sounds a lot like vertical integration, doesn’t it? Something Apple has been increasingly emphasizing and reminds me of what they’ve already done on iOS (controlling the chipset and OS) and what they’re likely to do next year with macOS (ARM MacBooks). I dig it; it makes a lot of sense to acquire media properties that can be repurposed to feed other aspects of the business.