Grocery store sales of products like Beyond Meat and Tofurky were up 264 percent during a nine-week period ending on May 2nd, according to Nielsen (via The Wall Street Journal). Overall, retail sales plunged 16.4 percent from March to April. The popularity of faux meat exploded starting in March, with sales of fresh meat alternatives surging 206 percent the first week of March and rising 279 percent the week ending on March 14th, according to Nielsen.https://www.theverge.com/2020/5/15/21259997/plant-based-meat-coronavirus-impossible-beyond
Makes sense. I had an Impossible Whopper recently. It was edible.